Yes, you can do your own social media. Why do you want to pay someone to help you with something that is free and easy? That’s a fantastic question that I can try and answer.
Social Media can be a very generic term. Facebook, Instagram, and Twitter all seem pretty easy. We start to add on Pinterest, SnapChat, YouTube, LinkedIn, and Google things get a little more complex. Do you need to have all of these accounts? How do you cater your message for the different platforms? Should I pay for advertising on these or just hope for organic reach?
If you have the answers and want to put the time and effort into getting it right, maybe I can help you with something else. If not, let’s discuss social media.
And please, please, please don’t use pixelated graphics on your posts! As a graphic designer, I just can’t take it.
Insights & Analytics
How many Likes did your Facebook post get? Does Likes even matter for this post? We were looking to get website clicks. Not all posts on social media are created equally and not all metrics are graded equally. I can help you find out what goals matter and teach you how to succeed.
Customization
Sometimes you need to throw your logo on a stock photo. Other times you really want to turn some heads with your cutting edge graphic. No matter what, you should make sure your graphics and post are optimized for the right network and device. What’s the standard post size for Facebook again?
Social Advertising
Sponsored content is important most digital marketing plans. Take advantage of all that information the social networks are getting from their users and reach the audience that matters. If you have a special sale or only want to reach parents of kids that play hockey, social media advertising can help.
Contests
If you are looking to grow your audience, give stuff away. It’s that simple. Find a valuable object – tell people to Like and Share your stuff – and give it away. Ummm…but what about rules and regulations? Yeah, maybe it’s not that easy. Let me handle those pesky details.
Trending Topics
#It #is #annoying #when #every #post #is #slammed #with #hastags. Being part of trending topics is important but not every post needs to be seen by the guy in Alaska searching for local attorneys. Finding the right hashtag and trending topic can help you get real customers.
Audience Segmentation
The wonders of advertising takes over. Selling radio, television, and billboards rely on finding the perfect demographic and smacking them in the face with your ad (frequency/reach). The beauty of audience segmentation on social media, we only smack the right customers.
Speed & Optimization
You can’t have Search Engine Optimization without the Optimization. You also can’t get significant traffic without Speed. How many keywords are on a page and how fast that page loads are factors – huge factors – in determining how many people will see you on that first page on the SERP.
Website Security
SSL Certificates were a bit foreign to me until the browsers started nagging me about my websites. If you don’t have that lock next to your URL, you are asking for someone to come steal your rank. HTTPS should be used for every website: for rank and for security.
Content Marketing
Getting that fresh content on your website is super important. You know you have to blog but are struck with writers block. Good thing I have the tools that tell you what people are searching for on the Internet and what keywords you have the best chance to rank for. You better make a blog about “Free Ohio Valley Images” before I get to it.
But What Does It Cost?
Eric Hersey’s Very Visible and Transparent Web Design Prices
Limited Customization
(A) Web Site
I can create you a mobile-friendly, responsive website that won't break the bank. This option comes with 7 pages and personalized branding.
Web Design (Pre-built WordPress Theme)
Web Development (WordPress Plugins)
Web Analytics (Setup)
Web Content (Client Provided)
UX Design (Pre-built WordPress Theme)
Web Accessibility (Pre-Built WordPress Theme)
Images and Graphics (Stock & Client Provided)
Speed & Optimization (Basics)
Website Security & Backups (Defaults)
Content Marketing
More Customization
Design+
Let's make a content-rich website (20 pages), filled with the keywords you want to rank for. We can customize a theme and focus on getting those website clicks.
Web Design (Pre-built WordPress Theme)
Web Development (WordPress Plugins)
Web Analytics (Setup with Dashboard)
Web Content (Created from Scratch)
UX Design (Pre-built WordPress Theme)
Web Accessibility (Pre-Built WordPress Theme)
Images and Graphics (Stock & Client Provided)
Speed & Optimization (Keyword Focus)
Website Security & Backups (Defaults)
Content Marketing (Pages)
So Much Customization
WebPlus+
We will work together to create a digital marketing plan, make the modifications needed to fit your brand, and dominate the Search Engines. Make as many pages as you need to get your point across.
Web Design (Customized WordPress Theme)
Web Development (Customized WordPress Plugins)
Web Analytics (Dashboard and Reports)
Web Content (Keyword Optimized & Created)
UX Design (Pre-built WordPress Theme)
Web Accessibility (Pre-Built WordPress Theme)
Images and Graphics (Customized for Brand)
Speed & Optimization (Enhanced)
Website Security & Backups (Upgraded)
Content Marketing (Setup & Optimized)
Still not sure if you need a website or even want me to help you build one? It’s okay.
Just keep scrolling and take a look at some of my projects.
Share and Retweet
Eric Hersey’s Social Media Marketing Projects
Database Driven Fantasy Football Website
Hard-Hitting Website Code
Trending Topics and Articles
Eric Hersey’s Social Media Blog
Unlike most social networks, we don’t have an infinite feed on this page. You can keep scrolling but I promise, you won’t see any additional dog GIFs showing up.
General