We all know Content is King. We have heard it a million times. I probably have said it four or five times on this website. Although I love King Vitamin, I will bend the knee to Content. How do you keep his kingdom functional? You pay your taxes and provide him with your precious thoughts and time.
Content Marketing can be blogging. You can publish multimedia. You can even push an E-Book. The goal is to create something of value and releash it into the wild. When your users find it, they will come aboard and help grow the kingdom.
Ideas
What should I write? Why should I write it? Should I even write it? Together we work on a digital strategy and find out what people are searching and why that topic even matters. Maybe that one customer you get turns 25x the profit. Maybe the 1000 customers you attract are jerks. We can develop the right content to write.
Landing Pages
There are many pilgrims out there. When that Mayflower finally hits your site, we want to make sure they setup a good settlement and not journey elsewhere. Let’s make sure they have a place for shelter, food, and the neighbors are nice. This settlement (page) is crucial in determining if they want to make it permanent.
Keyword Tracking
I like throwing spaghetti at the wall just as much as anyone. I do that on the weekends for fun – not as my real job. When we develop content, we want to make sure it has it’s purpose and we are tracking the success. If I didn’t have that spreadsheet showing that angel hair sticks longer than rotini, how else would I win the weekend tournaments?
Page Optimization
The first rule about content marketing is that we don’t talk about the rules of content marketing. The second rule of content marketing is that we don’t use cliche lines from Fight Club. Although there aren’t really ‘rules’, we do suggest strongly we follow these ‘guidelines’ when posting content.
Link Building
Sometimes it’s nice to have a sleepover. Sure, your house is comfortable and you know where all the good snacks are – but eating other peoples food is fun. Getting your name on other people’s websites is an important way to get followers and new views. Drink some Surge and stay up until 4am.
Web Analytics
Where do they come from and what do they do? Kindergarten Cop anyone? Knowing what your users are reading, what they are clicking on, and where they go after they are done reading helps us determine so many things. Maybe your blog on “Best Winter Socks to Wear in Summer” didn’t go over too well. Let’s adjust and maybe delete out that “Best Summer Socks to Wear in Winter” draft.
Speed & Optimization
You can’t have Search Engine Optimization without the Optimization. You also can’t get significant traffic without Speed. How many keywords are on a page and how fast that page loads are factors – huge factors – in determining how many people will see you on that first page on the SERP.
Website Security
SSL Certificates were a bit foreign to me until the browsers started nagging me about my websites. If you don’t have that lock next to your URL, you are asking for someone to come steal your rank. HTTPS should be used for every website: for rank and for security.
Content Marketing
Getting that fresh content on your website is super important. You know you have to blog but are struck with writers block. Good thing I have the tools that tell you what people are searching for on the Internet and what keywords you have the best chance to rank for. You better make a blog about “Free Ohio Valley Images” before I get to it.
But What Does It Cost?
Eric Hersey’s Very Visible and Transparent Web Design Prices
Limited Customization
(A) Web Site
I can create you a mobile-friendly, responsive website that won't break the bank. This option comes with 7 pages and personalized branding.
Web Design (Pre-built WordPress Theme)
Web Development (WordPress Plugins)
Web Analytics (Setup)
Web Content (Client Provided)
UX Design (Pre-built WordPress Theme)
Web Accessibility (Pre-Built WordPress Theme)
Images and Graphics (Stock & Client Provided)
Speed & Optimization (Basics)
Website Security & Backups (Defaults)
Content Marketing
More Customization
Design+
Let's make a content-rich website (20 pages), filled with the keywords you want to rank for. We can customize a theme and focus on getting those website clicks.
Web Design (Pre-built WordPress Theme)
Web Development (WordPress Plugins)
Web Analytics (Setup with Dashboard)
Web Content (Created from Scratch)
UX Design (Pre-built WordPress Theme)
Web Accessibility (Pre-Built WordPress Theme)
Images and Graphics (Stock & Client Provided)
Speed & Optimization (Keyword Focus)
Website Security & Backups (Defaults)
Content Marketing (Pages)
So Much Customization
WebPlus+
We will work together to create a digital marketing plan, make the modifications needed to fit your brand, and dominate the Search Engines. Make as many pages as you need to get your point across.
Web Design (Customized WordPress Theme)
Web Development (Customized WordPress Plugins)
Web Analytics (Dashboard and Reports)
Web Content (Keyword Optimized & Created)
UX Design (Pre-built WordPress Theme)
Web Accessibility (Pre-Built WordPress Theme)
Images and Graphics (Customized for Brand)
Speed & Optimization (Enhanced)
Website Security & Backups (Upgraded)
Content Marketing (Setup & Optimized)
Still not sure if you need a website or even want me to help you build one? It’s okay.
Just keep scrolling and take a look at some of my projects.
The Content is Published
Eric Hersey’s Content Marketing Projects
Community, Parks & Recreation Website
Comfortable Healthcare Website
Money-Saving Multi-Location Website
Sleek Business Website
Local Business Equipment Website
Database Driven Fantasy Football Website
Thoughts on Content Marketing
Eric Hersey’s Blog (Also Considered Content Marketing)
Time flies when you are reading about Content Marketing. Back to the top of the page for you. Move along.
General